Search Engine Optimization

SEO Consultant: SEO stands for Search Engine Optimization. SEO is the process by which we design your website and organize and write content so that the site can be found by search engines (such as, Google, MSN, Ask, and Yahoo!). Good SEO strategies also help a website get ranked high within search engine results for specific search terms, keywords and keyword phrases. As an SEO Consultant we specialize in optimizing your websitefor this purpose, and build optimization for either or both organic and paid search into your website from the ground up.

SEM Consultant: SEM stands for Search Engine Marketing. As an SEM consultant, we will market your website to the major search engines for organic and paid search. Paid Search is when you have a Google AdWords account and have an advertising campaign of keywords and Google Ads. If a prospective searcher clicks on your Google Ad and reaches your website, you will be charged a fee by Google.

Retainer Fee: A retainer fee is a fixed amount of money that you, the client agrees to pay, in advance, to secure the services of Footedge Media as an SEM/SEO consultant. The fee is typically not associated with the success of a project or based on achieving particular results, although we strive for the best results. A retainer is paid in a single, up-front lump sum, or on an ongoing basis (typically monthly or quarterly). The fixed amount covers the first eight hours of work in the month. Any work over and above eight hours is billed at $135 per hour.

An optimized web site is easy to find and easy to navigate. It is rich with all of the information that a prospective
customer would need to know, to select your company as a potential supplier. The site design has to be laid out in a definition document backed by a contract to reduce scope creep.

Scope Creep: In project management, scope creep happens when a project’s requirements continually increases beyond the original contract agreement, often resulting in additional costs and missed deadlines. Scope creep can be the result of poor management, a lack of well-defined requirements from the start of a project or miscommunication between those working on a project. At Footedge media, we present you with a final document laying out the full extent of the website build. If more ideas and requests are made from the client to increase the extent of the original plan, then it will result in added cost to the project.

Our Web Site Optimization Program includes constant reviews, navigation optimization, implementation of key
information for the search engines and e-marketing of your site.

Everything else is just plain sailing!!

Content Review
Web site visitors assume that if they don't see it, you don't have it. It is crucial to find the words and images
that convince the right visitors that you have what they are looking for.

Navigation
Visitors will give your site 10-15 seconds to confirm that they are in the right place . . . . . . and then another
25 - 30 seconds to find what they want. Intuitive navigation that gets them where they want to go, in two clicks
is the key to a successful web site!

Implementation
Titles, Meta Keywords and Meta Descriptions (in the HTML code), as well as the way content is organized
can increase the probability of your site being seen by traffic from search engines and portals.

Web Tracking
Our own tracking software enables you to log into your account and track your visitors. Which pages they have
looked at, how long they have been on the site, search engine details and where the came from.

Placement in Google
If you want to appear in the top ten on Google, it can take time and money, however, we can help you achieve it.